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Commercial Break / 10,000¿ø
ÀúÀÚ ¼öƼ»è ¼öÂ÷¸®µû³íµû ¹ßÇàÀÏ 2010. 2. 10
¿ªÀÚ À̵¿¼ö ÆäÀÌÁö¼ö 204 ÂÊ
»çÀÌÁî ½Å±¹ÆÇ ISBN 978-89-8410-361-0
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Chapter 01. ½ÇÆи¦ µÎ·Á¿öÇÏÁö ¸¶¶óA Troubled Child 11
Chapter 02. »§ÇÏ°í ¹°¸¸ ¸Ô°í »ì·¡?Not Living on Bread and Water 19
Chapter 03. ³» ÀλýÀ» ¹Ù²Û ¡®µ¥À̺ñµå ¿À±æºñ¡¯Agency Life 25
Chapter 04. ű¹ÀεéÀº ¿Ö Àͻ콺·¯¿î ±¤°í¸¦ ÁÁ¾ÆÇϴ°¡What Do Thai People Like 39
Chapter 05. ±Í½ÅÀ̾߱⵵ ±¤°íÀÇ ¼ÒÀç°¡ µÉ ¼ö ÀÖ´ÙGhost Commercial 49
Chapter 06. ¸·Àå ¾ÆÀ̵ð¾î°¡ ÆǸſ¡ µµ¿òÀÌ µÈ´ÙCrazy Ideas Can Help the Sell 55
Chapter 07. ÀÔ¼Ò¹® ±¤°í´Â »õ·Î¿î ¹æ½ÄÀÇ ¹Ìµð¾î´ÙLet¡¯s Get a Massage 63
Chapter 08. ¾ÆÀ̵ð¾î´Â ²Þ¼Ó¿¡¼­µµ ³ª¿Ã ¼ö ÀÖ´ÙOne Stormy Night¡¯s Dream 75
Chapter 09. º¸»ç³ë¹Ù: ÀλýÀÇ ¸®µëÀ» ¹Ù²Ù´ÙBossanova: Changing the Rhythm of Life 83
Chapter 10. ´©±¸³ª Å©¸®¿¡ÀÌÅÍ°¡ µÉ ¼ö ÀÖ´ÙAnyone Can Be a Creative 93
Chapter 11. °øÀͱ¤°íµµ Àç¹ÌÀÖ¾î¾ß ÇÑ´ÙDon¡¯t Drink and Drive 101
Chapter 12. Å©¸®¿¡ÀÌÅÍ·Î ¼º°øÇÏ·Á¸é Å« ¾ß¸ÁÀ» Ç°¾î¶óThai Advertising 109
Chapter 13. ±âȸ¸¦ Àâ¾Æ¶óTake Your Chances 117
Chapter 14. »õ·Î¿î Æ®·»µå¸¦ ¸¸µé¾î¶óThe Brave Die But Once 123
Chapter 15. µ¶Æ¯ÇÑ ¾ÆÀ̵ð¾î·Î ½ÂºÎÇ϶óSuper Strong 131
Chapter 16. ű¹ °¨µ¶µéÀÌ ¼¼°èÀûÀ¸·Î ÁÖ¸ñ¹Þ´Â ÀÌÀ¯Thai Filming Site 137
Chapter 17. Ȳ±Ý»çÀÚ»ó ¼ö»óÀÛÀ» ³Ñ¾î¼­¶óHeart-Broken Dog 145
Chapter 18. Ä­¿¡¼­ º¸³½ ¿ì¿ïÇÑ ÀÏÁÖÀÏA Dark Week in Cannes 157
Chapter 19. ¼¼»ó¿¡ ¾ø´Â °ÍµéÀ» ¸¸µé¾î¶óTennis off the Court 165
Chapter 20. Ä­ ±¹Á¦±¤°íÁ¦ Ȳ±Ý»çÀÚ»ó ¼ö»óÀÛÀÇ ÃÔ¿µ ÇöÀåÀ̾߱âWorms 175
Chapter 21. ±Ø´ÜÀûÀÎ °ÍµéÀ» È¥ÇÕÇϴ ű¹ÀÇ ¹®È­Zab! 183
Chapter 22. ±¤°íÀÇ ¹Ì·¡The Future of Advertising 195
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Chairman/Chief Creative Office, BBDO ¹æÄÛ

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Chief Creative Officer/Founder, Asia Republic

20¿© ³â µ¿¾È Debeers, Kodak, Amore Pacific, Chrysler, Coca Cola, Levi¡¯s, P&G, Unilever, LGÀüÀÚ ±×¸®°í S-Fone(SKÅÚ·¹ÄÞ º£Æ®³² »ç¾÷ ºÎ¹®) µî°ú °°Àº ´Ù¼öÀÇ ±¤°íÁÖ¸¦ ´ã´çÇß´Ù. ±¹³»»Ó ¾Æ´Ï¶ó ¸¹Àº ±¹Á¦ ±¤°íÁ¦¿¡¼­ ½É»çÀ§¿øÀ» ¿ªÀÓÇÏ¿´À¸¸ç, Cannes, Clio, D&AD ±×¸®°í ADFEST¿Í °°Àº ±ÇÀ§ ÀÖ´Â ±¤°íÁ¦¿¡¼­ ´Ù¼ö ¼ö»óÇß´Ù. ±×ÀÇ ÀÛÇ°µéÀº D&AD, One Show, Campaign Brief Asia ±×¸®°í ¿¬°£ ¼ö»óÀÛ ¸ðÀ½Áý The Work¿¡¼­ ¸¸³ªº¼ ¼ö ÀÖ´Ù. 2009³âºÎÅÍ ºÎ»ê±¹Á¦±¤°íÁ¦(AD STARS) ÁýÇàÀ§¿ø°ú ¹ÌÀö¼¾ ´ÜÆí¿µÈ­Á¦ ÀÚ¹®À§¿øÀ¸·Î È°µ¿ÇÏ°í ÀÖ´Ù.

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